Project overview
With its distinctive codes and extraordinary design, the Pasha watch is for those who think big. A broad world-view which echoes the positive conception of a whole new generation of successful talent. We worked with the team at Cartier to run ads and developed a multi-channel social approach that enabled them to improve foot-traffic in stores across the Southeastern United States. The ads that we ran featured influencers and celebrities, like Rami Malek, Willow Smith, Massie Williams, and more. This was one of the highest performing ads that Cartier ran during the pandemic era. Improving calls to store, online sales, and pre-purchases.